A stop sign. Alert signs. Ads for McDonald’s. What feature unifies the most recognizable signage in the world? They are purposefully made to attract notice. There are a few universal characteristics that any successful sign must possess, even though sign design is not a one-size-fits-all endeavor. A good sign needs to catch people’s attention, be simple to read and understand quickly and inspire the population to take some sort of action, whether it’s a personalized window design or an enormous building sign logo.
Of course, if your sign disappears into the background, it won’t be able to do any of those things! You should first take into account a few straightforward suggestions for creating signage if you want to produce signs that stand out.
1) Examine Where Your Sign Will Be
Consider where you want to put your sign. Will it be situated near a major street or a mall with a lot of foot traffic? If so, you might need to use striking design features to stand out from other signage. A straightforward design with neutral colors may be sufficient to communicate your message if your sign will hang alone in a more subdued environment (and save some money).
2) Establish Witty Contrast
Contrast is what gives your sign color, clarity, and legibility even from a distance. The easier it is to view your sign and the simpler it will be to communicate your message to the public, the more contrast it has.
One of the simplest ways to generate contrast is to use color. High-contrast color combinations, such as black on yellow or red on white, instantly grab attention and make the text easier to read, making it harder to overlook your message. The main components of your sign should ideally be in contrast to one another.
3) Avoid Using Ornate Fonts When Creating Signage
However, while fancy typefaces look wonderful on wedding invites, they won’t help your sign succeed. Although frilly, beautiful fonts may catch the eye, they are more difficult to read and understand. Even if it complements your brand image, this can confuse your message.
Instead, concentrate on using forceful, clear, and sharp fonts when developing signage. These typefaces will give your sign a dominating presence, making it stand out from the competition and simple for onlookers to read.
4) Think About Scale And Size
You have to think about more than just the font style when making a text-based sign that stands out. For the best visibility, ensure sure the individual letters on your sign are the proper size. To achieve this, estimate the required viewing distance for your sign. For every 10 feet of distance, experts advise adding one inch to the letter height. Your sign’s letters must be at least 30 inches tall if you want them to be seen from 300 feet away.
5) Be Straightforward
The benchmark for a successful sign design is simplicity. You just have a few seconds to address the crowd, thus the more straightforward your sign, the quicker it will be read and understood. Concentrate on writing concise but powerful copy that conveys as much information as feasible. Using more than two fonts in a single design should be avoided because it can be confusing.
Your visual design should be eye-catching but not overly busy such that it detracts from your content. Use white space liberally to assist bring attention to the key components of your design.
6) Make Excellent Graphics
People enjoy seeing pictures. It might be simple to draw attention to your design and make your sign stand out by including a graphic in it. It doesn’t need to be elaborate; a straightforward logo or headshot image may be sufficient to give your sign a competitive edge. You must select graphics that support your message and enhance your design.